Changing the world from Japan

We bring Japanese products and ways of thinking to the world, solve social issues, and make people everywhere happy.

About Us

A Leading AI Venture in Japan

Since our founding in 1996, we have built businesses in Japan and overseas, including used cars and international trade. Through more than 500 seminars we have listened to the real, on-the-ground challenges of over 100 industries. We draw on that experience to build AI services that anyone can pick up and use.

30+ AI Tools
500+ Client Companies
5000+ Event Participants
A team discussing in a meeting

Services

Making things simpler and easier with AI

Automation tools

Automation Tools

Multiply your productivity by ten and cut your costs to a tenth.

Used cars

Used Cars

Under our vision of reducing waste, we bring Japanese used cars to fans all over the world.

Traditional Japanese houses

Kominka Houses

We restore traditional Japanese houses and offer them to Japan lovers and investors at home and abroad.

Education

Education

Online salons, our car export business course, the kominka school, and more.

Infrastructure

Infrastructure

Alongside electricity from biomass and hydroelectric generation, we also offer gas, mobile SIM, and water servers.

Our Vision

Creating the future with AI and the "Mottainai" spirit

The Mottainai spirit
Photo of our CEO

We hold dear the Japanese spirit of "mottainai" — a sense that nothing of value should go to waste. By combining that spirit with the most advanced AI technology, we are building a future that is both sustainable and happy.

AXEL began in the used car business, and from the start we have cared about cutting waste and passing valuable things on to the next generation. With AI, we intend to carry that idea further and make people around the world happy.

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Our Mission

Guided by our vision of reducing waste, we give new life to cars and houses that would otherwise be thrown away. And we share "mottainai" — along with the good traditions and customs of Japan — with the rest of the world.

News

Our latest work and achievements

AI Automated Appraisal Service

We have released a service that automates used car appraisal with AI, delivering highly accurate valuations in a short time.

Website Renewal

We have redesigned the AXEL website with a clearer, easier-to-use design.

Release of Hottara Blog

We have released "Hottara Blog", an AI-powered tool for creating blog posts efficiently.

Contact Us

We are glad to hear from you