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WATAA(World Automobile Trade Assessment Association) was launched in Japan
in 2002, initiated by Mr. Kenjiro Tsuchioka, to achieve fair trade among
good trustful dealers.
As an exporter, he was enjoying good relationship with his
clients, but, at the same time, he was annoyed by bad dealers who would
cheat or lie. He believed every car dealer should fight in good straight
way. He also knew there are always good dealers all over the world and
he thought it would be nice to supply a place where such dealers get known
each other. This is basic idea of WATAA.
Little by little, people who like his idea joined as Members.
The bigget challenge for WATAA is to create a new & fair market place
where Members can buy and sell at ease with confidence. This is a difficult
task, but it is also important, because most professional dealers buy and
sell at auctions in Japan and it becomes hard to make difference. Japanese
Car Auctions are very good, stable, credible system. But all cars at auctions
are from each dealers, then why don't we think about dealing each other?
WATAA has been working hard in sincere manner and building up good credibilities,
supported by many people.

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Management |
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Kenjiro Tsuchioka
Operation Manager CEO of AXEL Co., Ltd.
Phone: +81-(45) 290 1075 root@axelnet.com |
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Katsuhiro Mino
Oversea Sales Manager
Phone: +81-(45) 290 1075
root@axelnet.com |
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Masao Yamanaka
Vehicle Inspection Manager
Phone: +81-(45) 290 1075
info@axelnet.com |
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Hiroshi Utsunomiya Marketing Manager
Phone: +81-(45) 290 1075
root@axelnet.com |
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Miki Kuramochi / Nozomi Yanagisawa Documents, Shipping, Member support
Phone: +81-(45) 290 1075
wataa@axelnet.com |
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Partner Member |
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Shuich Yokota
Advisary Member
Managing Director of AXEL Yokota
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Kenji Tanaka Advisary Member
Director of Tanaka Oil Co., Ltd.
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We follows our own policy, which was set when started.
*WATAA consists of Members(=car dealers approved by AXEL) & operating
company(=AXEL).
1. AXEL, as operating company, should work hard for Members and should
understand their success should come with Member's (customer's) satisfaction.
2. We (all members) should try to be fair by supplying as much information
as possible. Fairness can be applied to WATAA claim policy, too. We understand
"Fairness" is very important for healty market place.
3. We (all Members) place a value on vehicles according to strict standards,
and we apply same standards to each of our business activities.
4. We foster a legally-compliant marketplace. We do not trade in unauthorized
or stolen cars, and we work against odometer tampering and other dishonesty.
5. We are strongly against of bad, dishonest dealers who do illegal, or dishonest dealing. By promoting fair trade, we contribute to eliminate these bad dealers and improve our industry to upper level.
Besides this policy, we have the following principles:
6. We encourage international exchange among members, and we believe our activities can contribute to friendship all over the world.
7. We care about fuel consumption and emission standards and we support the work of environmental organizations in this area.
8. We contribute to education and creation of employment.
Finally, we share these policies and principles with Members.

- Operating Company Details:
AXEL Co., Ltd. since 1996
Registered Corporation by Yokohama City.
Licensed Vehicle Dealers:
License Number:
---TOKYO Pre:304429602091
---KANAGAWA Pre: 451310000423
---NIIGATA Pre : 461060001113
Head Office
Orime Bldg 8F, 2-19-4, Minamisaiwai, Nishi-ku, YOKOHAMA
TEL: +81-45-290-1075
FAX: +81-45-290-1076
E-mail: root@axelnet.com

Managing Director: Kenjiro Tsuchioka (KEN)
Branch CAMEL
4628, Endo, Fujisawa-city
TEL: +81-466-48-3441
FAX: +81-466-48-8864

- Auction available
| MON |
JU Tokyo, USS-R Nagoya, Honda Tokyo, Honda AA(Hokkaido, Sendai, Tokyo, Nagoya, Osaka, Fukuoka)
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| TUE |
USS (Yokohama, Kobe, Fujioka), JU Saitama, CAA Tokyo, ZIP Tokyo, TAA(Toyota Auto Auction, Osaka, Hiroshima, Kyushu), JU Nagano, JU Sizuoka, JU Mie, JU Yamaguchi, Arai Sendai
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| WED |
JAA, CAA Chubu, BCN, BayAuc, USS (Sapporo, Tohoku), JU Ishikawa, JU Ibaraki |
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| THU |
USS Tokyo, USS-R Tokyo, TAA(Tokyo, Chubu, Tohoku), NAA (Nissan Auto Auction, Nagoya, Osaka), LAA Kansai, Arai Oyama, Fukuoka, JU Aichi, JU Kanagawa, JU Sapporo, JU Fukushima, JU Gunma, JU Hiroshima, JU Toyama, Hanaten Osaka, ZIP Osaka |
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| FRI |
USS (Nagoya, Osaka, NIshi-Tokyo, Hokuriku), JAA Tsukuba, NAA Tokyo, Arai Bayside, JU Chiba, JU Miyagi, JU Tochigi, JU Okayama, JU Nigata, JU Fukuoka, |
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| SAT |
USS (Ryutsu, Gunma, Sizuoka, Okayama, Kyushu), TAA Yokohama, HAA Kobe, JU Gifu, JU Nara |
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*TENDER Auctions available, too.
  
- Dealerships we deal
| TOYOTA |
Tokyo Corolla, Tokyo Toyopet, Toyota Tokyo Auto, Toyota Corolla Chiba, Chiba Toyota Motors, Netz Toyota Tama, Chiba Toyopet, Saitama Toyopet, Yokohama Toyopet, Netz Yokohama |
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| NISSAN |
Nissan Red Stage, Blue Stage, Tokyo Nissan, Nissan Price Tokyo, Saitama Nissan Motors, Tokyo Nissan Motors, Nissan Price Saitama, Kanagawa Nissan, Nissan Used Car Center |
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| HONDA |
Honda Honda Used Car, Honda Clio Shin Tokyo, Honda Berno |
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| MITSUBISHI |
Mitsubishi Kita-Tokyo Mitsubishi Motors, Nishi-Tokyo Mitsubishi Motors, Sobu Mitsubishi Motors, Ichihara-Mitsubishi Motors, Chiba Mitsubishi Colt Motors, Chiba Mitsubishi Motors, Kawasaki Mitsubishi Motors, |
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MAZDA/EUNOS
FORD |
Mazda Ford, Mazda Enfini Tokyo, Mazda Enfini Kanto, Mazda Enfini Minami-Tokyo, Ford Shin Tokyo |
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SUBARU
ISUZU/HINO/Others |
Tokyo Subaru, Nishi-Tokyo Isuzu Motors, Asahi Auto Lease, Toyota Rent A Lease Tokyo, Toyota Rent-A-Car,
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- Associations
JU (Japan Used Car Dealers Association)
AFTC(Automobile Fair Trade Council)
YCCI(Yokohama Chamber of Commerce & Industry)
WATAA(World Automobile Trade Assessment Association)
  
- Others:
Business Partners
Transportation: ZERO (Former Nissan Transport, Japan's No 1 Transport Company)
Shipping Company: KIWI Car Carrier
Odometer Inspection: JEVIC, OPTIMECH
BANK Information
SUMITOMO MITSUI BANKING CORPORATION
(SWIFT CODE: SMBCJPJT)
Yokohama-Chuo Branch
Account Number: 7120261
Account Name: AXEL Co., Ltd. |

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